Telstra to lose 650 Sensis positions — around 400 moved offshore

February 25, 2013

Sensis will shift 650 positions to ‘world class’ vendors
In a statement last week Sensis announced a re-structure that will see 648 positions offshored. Sensis Managing Director, John Allan, said the proposals, now the subject of consultation with staff and unions, were the next phase of an ongoing program to move Sensis from its traditional print-based business model to one better designed for the growing digital market. Allan said the proposed restructure will include the establishment of a new digital Customer Management Centre with 50 new roles, but is likely to result in an overall reduction of approximately 648 positions nationally. Those positions are expected to include around 391 back of house fulfillment and customer care roles which will be outsourced. Sensis currently employs approximately 3500 staff. “Until now we have been operating with an outdated print-based model – this is no longer sustainable for us. As we have made clear in the past, we will continue to produce Yellow and White Pages books to meet the needs of customers and advertisers who rely on the printed directories, but our future is online and mobile where the vast majority of search and directory business takes place,” Mr Allan said.

Telstra to invest $1.2bn on mobile technology
Telstra has unveiled a new roadmap for the future of its mobile networks, as it seeks to cope with an expected surge in mobile data traffic, and challenges from Optus and Vodafone. The plans include using its 900MHz wireless frequency – previously used for 2G services – to 4G; and introducing LTE-Advanced technology, which will allow it to use the 900 and 1800Mhz frequencies together. Telstra Chief Operations Officer Brendon Riley said Telstra was looking at new ways to plan for the ongoing surge in mobile data traffic on its networks, with Telstra customers expected to use as much mobile data in 2013 as they did in the past two years combined.  “More than half of all Australians now own a smartphone – up from 32% in 2010 – and we’re increasingly using them not just for work but for entertainment too. Today, more than 70 per cent of our customers use their smartphone to watch video content, with YouTube, music videos and movie trailers proving most popular,” Mr Riley said.

“We’re also seeing a huge increase in the number of people using their smartphone as their primary tool for searching and social networking, ahead of a traditional PC. In fact, the average Australian now spends a record 12 hours per week accessing the internet on a smartphone or tablet device.”

Smartphones are being adopted by the masses:

  • 2010: 32% of all mobile phone owners have a smartphone
  • 2011: 41%
  • 2012: 52%
  • 2013 prediction: 60%

Older Australians are taking to smartphone:

Increased across all age groups, with a high increase among those aged 55+ compared to 2011.

  • 2010: 17% penetration among 55 yrs +
  • 2011: 21%
  • 2012: 36%

Men and women alike now use smartphones

  • 2010: 43% men; 31% women
  • 2011: 51% men; 42% female
  • 2012: 60% men; 60% women

Smartphones continue to entertain Australians:

  • 2011: 63% have watched video content on their smartphone
  • 2012: 71% have watched video content
  • And we’re using them to buy things too:
  • 2011: 25% have purchased consumer goods & services
  • 2012: 33% have purchased consumer goods & services (increase driven by gifts, clothing & fashion accessories)

The works are being undertaken with Telstra’s long-term partner, Ericsson, which is the sole supplier for the rollout of Telstra’s LTE network.

Tablet gamers to spend over $3bn on in-app purchases in 2016
A new study into the fast moving Mobile & Tablet Games market has highlighted the pivotal role of tablet devices in the future growth of the sector. The rapid take-up of tablets, combined with the growing acceptance of in-game purchasing and virtual currencies will result in an estimated $3.03 billion of sales in 2016, reaching over ten times the $301 million figure calculated for 2012. The report, which investigates the impact of mobile games on the wider video games industry, found that there had been a clear migration of users from dedicated portable gaming devices across to tablets, and to some extent, smartphones. The freemium model, which is being embraced by tablet users, cannot be implemented as easily on portable gaming devices, as games have to be purchased upfront and the devices themselves often do not allow for a 3G or 4G connection. Increasingly, developers are using virtual currencies to monetise their handset or tablet games, rather than offering in-game items or pay-per-download titles. This can increase users’ engagement with the game, as once the virtual currency is purchased, it can only be spent within that game. Developers are now beginning to focus more on the stickiness of their game, as they realise that creating a high-quality game is not enough to guarantee a profit.

Hidden security risks on enterprise networks
Check Point Software Technologies has issued its 2013 Security Report, uncovering major security risks that impact organisations worldwide. The new report examines top security threats, risky web applications that compromise network security, and loss of data caused by employees unintentionally. Highlights include:

  • Hidden security threats
    From crimeware to hacktivism, cyberattacks will continue to evolve this year, impacting organisations of all sizes. The research revealed that 63% of organisations were infected with bots, and more than half were infected with new malware at least once a day.
  • Risky web 2.0 applications
    The surge in web 2.0 applications has given criminal hackers unprecedented options to penetrate corporate networks. The research found 91% of organisations used applications with potential security risks. These risky web applications are brought to light in the report, including frequency and usage of anonymisers, P2P applications, file storage and sharing applications, and top social networks – all of which can potentially open a backdoor to enterprise networks.
  • Data loss incidents
    Corporate information is more accessible and transferable today than ever before, leading to higher risk of data loss or leakage. More than half of the organisations studied had at least one potential data loss incident.

To download the report visit:

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Martin Shanahan, CEO, IDA Ireland