Rust Bucket

The race of the revamped dinosaurs

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Becoming dominant in the Australian IT industry is challenging and maintaining that dominance can be even harder. There will always be up and comers offering new products and/or services.
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Building new business ecosystems

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Many companies’ workforces today span three or four generations – baby boomers, Generation X and Y (millennial) and Z each with different leadership, communications, working and learning styles and their mindsets are generally shaped by the education system and the environment in which they grew up.
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Opportunities and delivering

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Everywhere we look today, powerful new forces are re shaping the world that we thought we knew. Traditional boundaries between industries, disciplines and countries are rapidly blurring and the old rules of management no longer make sense in the new world.
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Mastering changing markets

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There are many major shifts underway in the IT industry today. But what do these shifts mean for key vendors in the industry? Who are the vendors adapting to the changes and also thriving in the changing environment and who are in danger of becoming irrelevant?
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Tracking and mapping the “Tour de France”

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The Internet of Things is today so many things to so many people – we’re now seeing things connected to the cloud to provide valuable data in a whole range of sporting activities. The Tour de France has long been regarded as one of the most demanding events in sporting history.
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The need to be heard

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It seems as though very little thought has been given by any political party in the recent campaign for the Federal Parliament to present a meaningful policy in respect of the Australian Information Technology Industry. No party presented policies that will accelerate the growth of the “ICT” industry.
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Moving towards 2020

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The world of information and communications technology is complex, fast and dynamic. Change happens, quite literally at the speed of light. Todays must have systems and devices are tomorrows old news.
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Marshalling our capabilities

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Australia has always been a reasonably fertile domain for creative digital industries but we do need to develop a broadly shared political consensus to support the private and public sector investment.
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Constant innovation required

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CEO’s around the world are focusing on revenue growth, they are also recognising the significance of organizational agility and responsiveness and they are seeking urgent action to address critical issues. We are now living in an Information Society, a society in which computer based information technologies affect almost everything from marketing and e-commerce, whether...
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Big data opportunities getting bigger

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We are certainly living through a data driven revolution. Over the past month we have heard about how virtually every aspect of life in the modern world is being converted into data that can be analysed algorithmically to discover new insights and make faster, more accurate decisions. The end result is a...
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Need for new sources of growth

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The linkage between technology, innovation, productivity and Australia’s competitive position is the one thing that we need to keep emphasising. It just hasn’t been spelt out as clearly as it might be. We do need campaigners to work together and for successive governments to recognise innovation and technology as drivers of Australia’s economy.
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The cloudy M&A scene

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Changing economic conditions are driving investment decisions for leading technology companies to ally and cooperate to generate growth as well as compete to gain and maintain market share and also stay relevant. Executives are now finding themselves planning new ways to recharge and refocus their businesses through acquisitions especially in the cloud scene.
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Rene Sugo, CEO, MyNetFone