Rust Bucket

The ‘things’ wave

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As an industry we love buzzwords and we love new trends. Today, we’re embedding software in everything from our cars to our refrigerators and increasingly linking that software via the Web.
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ASX techs FY-15 results

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Welcome to our quick look at a cross section of the Australian Software and Services players. This is a selection of the ASXTechs that we regularly try and map and track. Currently in our Aussie to Watch section we are looking for companies that have moved into global markets in particular vertical...
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The best is yet to come!!

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This industry – choose your name is bounding along almost faster than we can track its progress. It’s a much more confused marketplace, certainly and it’s not easy to get agreement on many key fundamentals driving the industry’s ever widening expansion.
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Many challenges for technology associations

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Demographic shifts, changes in technology, economic changes have all merged to create a monster for Australia’s Technology Associations to combat. What members saw as valuable yesterday, doesn’t necessarily hold any value today.
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The Big Data battleground

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The evolution and innovation surrounding Big Data is happening quickly. CIO’s are now laying the foundations for the next generation of enterprise business growth, and the new battleground is data. Never before have we had so much data at our disposal. It’s being generated at a staggering rate and it’s now arriving from all...
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Keeping ahead of the pack

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In the new global economy ICT is the major driver, not just of improved quality of life, but also of economic growth. Technology today is linked inextricably with improved process efficiency through more automated operations and technology-based productivity tools.
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Clouds, storms, blue skies

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Publisher Len Rust We are experiencing a phenomenal change in our industry with the adoption of cloud computing. The last time we saw such a shift was back in the 1990’s when the PC revolution morphed into client-server and challenged the mainframe for dominance in the enterprise. That transition threw the balance of power from...
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The technology race is on!!

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From the recent vendor quarterly reports managing change has become high on nearly everyone’s agenda. It is no longer “Business as Usual”. New challenges brought by customers, technologies, competitors and the marketplace are forcing the so called industry leaders to rethink their futures.
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Rapidly changing needs!

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How enterprises buy software has changed forever. Buyers are now sceptical, risk adverse and tight with their budgets. SaaS has also altered the rules of the game and traditional on-premise software vendors are struggling to adapt to the changes in their competitive environments.
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Who will win the power struggle?

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In the 1980’s information technology took off. Computing went from an occasional activity for “specialists” to routine in the lives of most technology professionals. Then it did likewise for the white collar workers and students, then for many blue collar workers and on into our homes. Today we have newly accessible digitally formatted information...
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No longer for the faint hearted

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Companies today are much smarter about buying software and services. They’re also insisting on solutions that have a faster time to market, higher ROI and better end-user adaptability.
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Innovation for the future

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Entrepreneurship is a vital source of change in all facets of society today, empowering individuals to seek opportunity where others see insurmountable problems. Technology entrepreneurship is a style of business leadership that involves identifying high potential technology-intensive commercial opportunities, gathering the right resources such as talent and capital and managing growth and risks by...
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Robert Lindsell, ANZ Managing Director, Emerson Network Power